Untouristic. How it all started
Summer 2015
I pack a 65l rucksack and set off for the biggest adventure in my life – Via Francigena. The plan was to walk from Canterbury to Rome, but it was not enough and after more than 3000km on foot
all alone I ended up at the most southern point of Italy Santa Maria di Leuca.
That is how it all started as during that journey I received the first “can I join you?” message. People wanted to to get great travel experience and new I could give it. I was already a tour guide and a tour leader, but it took me around 5 years of training more to get and international mountain leader licence.
In 2023 Untouristic srl, an official tour operator was born. I had dozens of hiking tours organized and accompanied, I’ve been to every single region of Italy, I knew the best places to show and the most interesting stories to tell. It was time to expand so that more tourists could get the best hiking holidays Italy could offer.
Untouristic is not only about hiking, though. It is about uniting real people in this digitalized world. People with similar beliefs and values:
Appreciation and safety of nature (there is no better way entering our black list than leaving litter during a hike)
Education and knowledge – our guides will introduce you to the local history, culture, and cuisine, and will tell you about local flora and fauna (no boring wikipedia info here, only stories you will get enchanted with.
Human relations – when was the last time you had an interesting dialogue? Sometimes hiking brings together people who otherwise would have never met. It can be a huge source of inspiration and new friends!
Art – you might think architecture, paintings, theatre and music have nothing to do with hiking, but they do. Untouristic unites people who love Beauty. Both nature and man-made.
Did you know, for example, that fawns are born without any smell so that predators can’t find them? Or that birches are pretty bitchy trying literally to kill their neighbour-trees?)
If you find yourseld in what we believe in, I am sure we will match!